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Think before you code. Just because you can build something, doesn’t mean you should. Time is your most valuable asset and you want to make sure that the enterprise you are committing yourself to has a real chance of providing you with sustainable revenue.

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Running a business isn’t about enjoying a certain programming language; it’s about the enjoyment customers receive from using fantastic products.

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Just because things are the way they are now doesn’t mean that its optimal or has to stay that way. Often today’s standard is the legacy of something that has long since changed or no longer serves the needs of those it was meant to. Regardless of if your market is dominated by large established players, if you look at how the world is evolving and to the needs of tomorrow, you may discover an opportunity to grow market share and the market itself by COMPLETELY rethinking the way things are done.

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Sometimes to find the right answer you have to look at a problem and work out a solution which completely disregards current standard practices.

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Startups don’t win by getting great funding rounds, but by making great products. So finish raising money and get back to work.

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If your entire ego and identity is vested in your startup, where there are certainly factors outside of your control, you can get into a depressive funk that affects your ability to function. So, you should also, let’s say, join a rock climbing gym. Try to improve your time in the mile. Something like that. I recommend at least one physical activity. Then even if everything goes south — you have some horrible divorce agreement with your co-founder — if you had a good week and set a personal record in the gym or on the track or wherever, that can still be a good week.

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Advertising is a tax for having an unremarkable product.