Notes &
Just because things are the way they are now doesn’t mean that its optimal or has to stay that way. Often today’s standard is the legacy of something that has long since changed or no longer serves the needs of those it was meant to. Regardless of if your market is dominated by large established players, if you look at how the world is evolving and to the needs of tomorrow, you may discover an opportunity to grow market share and the market itself by COMPLETELY rethinking the way things are done.
